Formulate Haircare

Formulate Custom Haircare – Does It Work?

A big, big, big thank you to Formulate for sending this custom haircare my way to test and review. All opinions are exclusively my own. Don’t forget to enter my giveaway to win some Formulate custom haircare for yourself!

Thanks to the internet, you can now get just about anything customized, and hair care is no exception! My hair can be on the finicky side (curls, curls, and more curls) so having customized options out there is a serious win. I was contacted by Formulate to test their new system of custom haircare, and also, offer a giveaway! Don’t forget to enter to win your own set of customized haircare to try things out for yourself. It is seriously SO fun.

Formulate Haircare – The Customization Process

In order to get your haircare to you, you need to let Formulate know what your hair concerns are, and your specific needs. When visiting their site, you enter alll your hair concerns in. My profile looks a little like this;

Formulate haircare profile

Formulate haircare profile

This is where the fun kicks in! You get to pick everything you want, what you need, and then little extras, like the scent of your products! My formula has green tea and honey scent, and it is SO good. I get so many compliments on how good it smells, and the scent stays with you all day. If you’re not into scents, or like a lighter scent, they even offer to let you customize the intensity of the scent. There are so many scents to choose from, so you’ll find something you like no matter what your taste is. Once you’ve completed your profile, your blend is complete and on the way to you!

Formulate Haircare – The Review

Formulate haircare

The packaging; SO CUTE. Everything comes in gorgeous geometric bottles, sealed for shipping. Once they arrive, each bottle comes with a pump to swap out for the cap. They look unique, pretty, and modern. Definitely not something that I have seen from a lot of other brands recently.

Once I received my products in the mail, it was time to get to testing! I had previously been using the DevaCurl system, so there was high standards to live up to.

First thing I immediately noticed, was the scent. Oh my goodness. I have never had shampoo and conditioner smell so delicious. The scent is refreshing, bright, and so GOOD. I want candles and lotions and everything in this scent if I could. It’s just THAT good. My scent is Green Tea and Honey, and trust me, it’s a winner.

The formula is thinner than other shampoos and conditioners I have used, but that isn’t really a bad thing. Per the instructions I received with my products, I used 5 pumps of each product. I co-wash my hair, so I do not use shampoo daily (too much for my curls!) but did use the conditioner once if not twice a day.

The conditioner absorbs quickly, and I didn’t feel that “residue” that I sometimes felt after using other conditioners. It also made my hair easier to brush through, and it felt softer after using it.

Formulate Haircare – The Results & Final Opinions

Trying out customized haircare is TOTALLY worth it! For me, it has helped me to get more curl definition, and better moisture into my hair! With finicky, dry, and unmanageable hair, it has seriously helped to keep my hair looking good, especially now that we are headed into the dry and cold months. I will need ALLLL of that coming my way, because this is when my hair is usually at its frizziest and craziest!

Overall, I definitely recommend Formulate! Treat yourself and try out some custom haircare, see what it can do for you!

Don’t forget to enter my giveaway to win your own custom hair care! 

Happy Sunday!



Cosplaying princess, anxious person and lover of all things pastel, pink, or glittery. Welcome to my world!


  1. customized hair care sounds ideal! Learning how effective it was for you makes me want to try out too!

  2. I gotta confess – the packaging sold me, LOL! I’m sure what’s inside is truly amazing, too! I just think those geometric bottles are fire.

  3. This is so cool. I have never seen anything like this. Each hair is different and that you are able to costumes with your needs is great idea. I have curly hair too, I’d love to try something like this.

  4. Oh, this is perfect for me! I’m always struggling with taking care of my hair. It always seems too flat and dry. I shall definitely be checking this out.

  5. My hair has been quite dry lately and with the weather here being hot but dry it is extremely difficult to maintain it. I would have loved to try out such customized haircare products in order to get the targetted results!

  6. This looks like a fab option for everyone!! Do they give you an option as to whether you would like cruelty-free/vegan products or not? That would be a really good addition otherwise!

    1. All formulas are cruelty but a vegan option would be a good idea too! I will be sure to pass this along to the team!

  7. This is genius because everyone’s hair is so different and we all have different hair care needs. I love this, thank you so much for sharing I’m excited to check them out!

  8. I love the idea of being able to customize your own haircare. Since not everyone has the same type of hair but only a handful of chooses.

  9. I actually haven’t heard of this product before! It looks good and I need this badly. Thanks for sharing!

  10. I heard about this brand and I really wanted to try but somehow I stepped back. I am glad it worked for you.

  11. Your hair looks just like mine and needs all the same thigns as mine only mine is not fine at all! I def entered the contest, as a devacurl ser once or twice myself!

  12. I didn’t even know hair products like this were an option! I have very dry, fragile straight hair and am always trying to find products that take care of it without drying it out.

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